PepsiCo10 is a digital incubator program, which recognizes the most innovative start-up companies. In 2012, we expanded the search to Brazil in pursuit of the most promising ideas and individuals in those regions. PepsiCo10 Brazil matches the groundbreaking thinking of emerging entrepreneurs in four categories; Entertainment, Mobile, Retail and Sustainability. The PepsiCo10 Brazil winners will be offered an all-expenses paid trip to New York City in 2013 for the opportunity to meet with global PepsiCo brand marketers and network with US-based digital influencers.
We’ve just selected five start-ups for Phase One of the program and during the first school semester of 2013 entrepreneurs and students will have an opportunity to apply for Phase Two.
PepsiCo10 has already identified 25 companies in the US, Europe and now Brazil. Explore the winners and pilot programs below.
»Visit the PepsiCo Brazil Facebook PageTongal offers creative people the unique opportunity to work with companies that need new and original video content, by crowd-sourcing content and production.
Building on a brand association with animation, Brisk used Tongal's platform to work with the creative community to submit ideas and concepts in three phases for the chance to win and be featured on the brand's “Cans Film Festival” on Facebook. First, in 140 characters or less, Brisk asked consumers to tell us something that needs to happen at a “brisk” pace. In phase 2, consumers were asked to improve the winning idea. In phase 3, users created a 30-60 second video for Brisk.
1500 users from all 50 states and 51 countries participated in the program, creating unique content for brand Brisk.
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ParcelGenie is the world's first instant gift text messaging service that makes sending real products to friends and family as simple as sending a text message.
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Miso is a social platform that allows users to 'check-in' to their favorite television shows to earn points and unlock virtual badges, share what they are watching and see what friends are viewing, and engage with content throughout the course of a program.
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Bluefields is a social network helping hundreds of amateur football clubs across the UK easily manage their leagues, teams and subsidies online.
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StreetAd uses 46" HD video posters to bring big-screen advertising to small scale stores, enabling businesses to interact with passers-by, feed live information or 'tweet' direct to the street.
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Roamler uses a network of consumers as a mobile "workforce," enabling them to earn rewards by performing small tasks on behalf of corporations, organizations and individuals.
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ChartsNow.mobi is an innovative and unique mobile music service that offers consumers instant access to the most current, hit chart music 24/7 on the majority of music-enabled mobile phones.
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TvTak is a visual recognition mobile application that provides an additional level of engagement for consumers watching a TV ad or program. The application recognizes television shows in just one second then pushes the user to additional content provided by a brand or publisher.
Walkers Crisps teamed up with TvTak on their campaign, ‘What’s That Flavour?’ aiming to engage UK consumer in guessing three new mystery flavors for the chance to win. Walkers used their Facebook and Twitter profiles to encourage downloads, then released two exclusive clues through the TvTak app, which were activated by the brand’s television ad.
The campaign led to over 700 downloads and an unprecedented conversion rate – 92% of consumers that downloaded the app detected the Walkers ad.
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Ziosk is the first pay-at-the-table and digital promotion tabletop platform that uses a Ziosk™ seven-inch wireless touch screen device to provide guests at casual dining restaurants with an interactive and convenient ordering and check-out experience.
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Evil Genius Designs is an interactive technology that provides mobile game play and entertainment to guests waiting in lines at amusement parks, arenas, conferences and more.
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MyCyper is a dynamic mobile platform that allows artists worldwide to create new music in real-time by turning every mobile phone into a microphone.
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Flypost is a location-based smart phone game that lets users discover and interact in real-time with live events happening in their city.
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Zazu is a mobile alarm clock and calendar reminder that orally provides users with calendar details, weather, email and news, allowing them to start the day with the information they need to make the right decisions.
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Breakout Band is an online platform that allows musicians of any level to create and share music. Because Pepsi MAX sits at the intersection of digital culture and music, BreakoutBand, was a natural partner. The physical presence at South by South West (SXSW) provided the ideal opportunity for direct engagement increase brand awareness.
Through the Pepsi MAX "Beats Challenge," participants developed Pepsi MAX-inspired beats. Fans could then share their beat creations on social channels for a chance win concert tickets and other branded prizes.
The program reached over 20,000 attendees at SXSW. Online, participants engaged with the branded music experience for an average of 29 minutes and 60 percent shared their beats on Facebook. Further, the activation went global with the winning beats submitted by a Greece participant.
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Slingshot is a widget that can be incorporated almost anywhere online, allowing users to add the brands products to their online shopping baskets at the press of a button. Doritos UK realized Slingshot could give them the opportunity to capitalize on their social media properties in two ways. First, to better understand the purchase intent of its Facebook fanbase and second, to drive sales while consumers interacted with the brand on social media.
Doritos created a new Facebook tab entitled “Buy This” dedicated to Slingshot, allowing the consumer to purchase without leaving the page to test the impact.
More than one quarter of the visitors to the tab purchased product using “Buy This,” and most selected more than one item.
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AisleBuyer is a mobile shopping platform aimed to improve users' in-store retail shopping experiences by leveraging SmartPhone technology to unite the best features of both 'bricks' and 'clicks' retailing.
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SoDash is a social media monitoring tool which uses Artificial Intelligence to help companies manage their brand reputations, while also monitoring consumer insight and responses to their brand activity.
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MotiveCast is a loyalty and reward-based mobile gaming solution that uses augmented reality and location-based services to allow brands to discover and deeply engage with consumers in branded, fun, rewarding and highly interactive game play.
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FanFeedr is a real-time personalized sports feed platform, which allows users to pick favorite teams and players, and supplies them with the most-up-to-date collection of relevant news, videos, tweets, scores and information.
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Screach offers a unique platform that allows consumers to use the smart phone as a device to create real-time two-way interactive experiences with public digi-screens or the mobile device itself. For instance, using mobile phones as a controller to play a game.
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PepsiCo announced today the first five ideas chosen for the Brazilian edition of PepsiCo10, an innovative incubator program that discovers emerging technologies to drive engagement and sales for PepsiCo’s portfolio of food and beverage brands.
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Read MoreIn 2011, PepsiCo took its support overseas, bringing the innovation incubator to Europe. More than 130 impressive technologies applied to the program, and were narrowed down by a panel including PepsiCo executives, alongside Highland Capital Partners and technology publication, Wired. The ten selected start-ups in Europe include a wide range of companies, from ParcelGenie, an application that allows consumers to gift products through social media, to TVTak which brings the ability to check-in and serve up brand content to accompany TV advertisements.
PepsiCo10 was born in 2010 as an innovation incubator seeking the most promising start-ups in communications, media and technology. In 2010, the company partnered with Highland Capital Partners and premiere social media publication Mashable to select 10 emerging technology start-ups. Once selected, these visionary companies, like gaming company Evil Genius Designs, and AisleBuyer, which was recently acquired by Intuit, were paired with PepsiCo brands to launch pilot programs nationwide.
