PepsiCo

PepsiCo10

We are looking for emerging technologies and start-ups that meet the following entry requirements:

Early-stage: The company must be in the marketplace for less than two years as of 1st June 2011
Technology business: Your company has a demonstrable business technology or application. No agencies or consultancies please.
Ready-to-Go: A viable product or service is ready for business application. The product must have been publicly launched or is in beta ready for immediate launch.

Submit an online application.
- Submit early; we will be judging submissions on a rolling timeline
- Submission deadline is 15th July 2011
- Shortlisted start-ups will be notified by 15th Aug 2011
Get chosen to submit a video pitch presentation.
- Tell us how you will work with PepsiCo
- Convince us how our brands can leverage your technologies.
- Only 40 companies will be chosen to present
- Deadline for the pitch is 2nd Sept 2011
Convince our brand teams of your proposal and become one of the PepsiCo10.
- Judges include PepsiCo teams from Pepsi-Cola, Walkers Snacks, Tropicana and Quaker, alongside OMD and Highland Capital Partners.
Partnership begins!
- 4Q 2011 pilots begin with PepsiCo brands in the UK
- £10,000 prize awarded to the 10 companies chosen

Social Media Community-based Marketing
- Technology innovation within the social web, forming communities around PepsiCo UK brands
- Tools to help PepsiCo UK brands engage and listen to their customers
- Technologies supporting collaborative social responsibility or crowd-sourced ideas
Mobile Marketing: On the Phone, Tablets and Beyond
- Location-based services that allow PepsiCo UK brands to participate in a purchase or consumption occasion
- Dedicated technologies for smart-phone and tablet devices to help brand engagement and/or product sales
Place-based Technology
- Bringing digital innovations to food services
- Retail Customer Relationship Management (CRM) tools
- Technology solutions that re-define the purchase experience
Online Video and Advertising
- Previously unseen solutions for online video advertising and brand awareness
- New technologies that help brands maximize video content distribution
Gaming / Learning Platforms
- Providing entertainment and/or educational benefits to consumers through an engaging PepsiCo UK brand experience