PepsiCo

PepsiCo10: Why Apply?

PepsiCo10 is a unique opportunity for digital entrepreneurs across Europe to accelerate their businesses with people who are committed to supporting emerging technology to drive businesses value for PepsiCo.

As a member of PepsiCo10, you will be a strategic business partner, working closely with our teams, internally and externally. You will gain unparalleled experience, access and visibility.

In addition to your pilot, £10,000 will be awarded to the 10 chosen companies. PepsiCo takes no equity in your business.

SXSW 2011 Brands and Digital panel, moderated by Mashable's Adam Ostrow.

Experience, including:

• Unparalleled access working alongside brand experts and media specialists
• Resources provided to launch pilot programme for a PepsiCo brand
• Case study of your work

Access to:

• PepsiCo brands and teams, including a PepsiCo brand mentor to guide you through the organization and its resources, and the commitment of the PepsiCo communications and media teams behind the programme who are focused on its success and yours.

  Brand representatives from:

  

  PepsiCo’s functional team representatives from:

  Marketing
  Communications
  R&D (physical innovation)
  Sales
  Innovation

• Partner agencies and trusted advisors, including:

  • A dedicated team of media, PR and digital strategists from OMD and Weber Shandwick will support in bringing your solution from a selected proposal to a creative marketing execution, in conjunction with PepsiCo UK brands
    • PR support may include: media training, message preparation, interview opportunities during the selection process and/or during your pilot execution and periodic blog coverage on PepsiCo’s digital platforms
  • Venture capitalists to provide insight, if needed, on how to obtain financing to propel you beyond just your pilot with PepsiCo, with the support of global venture capital firm Highland Capital Partners.
  • Media representatives and experts specializing in social media, developments in mobile, entertainment, online video, business, web development and technology from Mashable and Wired.

• PepsiCo customers and partners, including exposure to large-scale organizations, may include:

  Media networks
  Nonprofits and NGOs (environment, nutrition, etc.)
  Restaurants and food service
  Retailers

Visibility via:

• Resources to launch a successful pilot with a PepsiCo brand
• Communications support of your selection as one of the PepsiCo10
• PepsiCo branded social media properties